Team Estrogen

Posted on May 27, 2014

Team Estrogen | Elastic Path Ecommerce

About Team Estrogen

Team Estrogen is a leading online retailer selling premium cycling apparel and accessories to women.


Team Estrogen needed to migrate their existing online store to a sophisticated ecommerce platform in order to meet the scalability goals of their growing business.


They selected Elastic Path, a enterprise online storefront package constructed with open source technologies. Due in part to Formos’ expertise leveraging open source tools, Team Estrogen contracted us to design and implement customizations to Elastic Path.

  • Extensive customization of Elastic Path
  • Inventory management
  • Seamless migration from previous system
  • Sophisticated URL mapping
  • Integration with Excel
  • Online coupon customization
  • Sophisticated filtering functionality
  • Customer import interface
  • Integration with ACCPAC accounting
  • Production server support